You know mobile websites have really become something significant when Google announced that mobile-friendliness of a website will be included as one of the ranking signals of Google searches. More and more people are using their tablets and phones for internet browsing, and as a result, it is extremely important to provide a mobile site that works well in any mobile phone with each of their platforms. In general, Google and SEO processes now really take into account sites that enable a great mobile-user experience. Here are a few tips on creating a mobile website design that Google will absolutely love:
Be Responsive For All
To start off with, one of the ways that can be used to make sure that your website is responsive to its visitors would be to use a mobile responsive theme. Instead of using the usual mobile plugins, you can design your mobile site using a theme that will work on various different sizes of screen. After its booming popularity in early 2012, the so-called Responsive Web Design is now endorsed as the best method to enhance mobile site’s visitors’ convenience and ever since was adopted as a central part of modern web designing process.
There are many things which may happen if you do not use the responsive web design system but the site’s visitor decides to access your desktop website through their mobile phone. One of the annoying things which can take place would be a displaced menu bar with a very confusing layout. This can also cause other things to appear disproportionate, such as your logo or your slideshows and contact info, which at the end of the day will possibly drive your visitors away because of all the clutter and mess that you display in your site. Most of the content will be hidden on the right side of the screen, and it will require constant scrolling and perhaps some zooming in to read through all of it. If it is not enough, the text usually becomes too small to read so that you need to continuously zoom out and zoom in to see it all.
By opting to use a responsive web design, you will be saved from the trouble of maintaining two versions of your site because it only requires one. In other words, you do not need to create both http://www.yourwebsite.com and m.yourwebsite.com only to provide a mobile website alternative for your visitors because your http://www.yourwebsite.com will already be sufficient for handling both desktop and mobile visitors decently. As a conclusion, a responsive web design may benefit both the user as well as the web designer although there are still pros and cons with regards to having a separate mobile website different from its desktop counterpart.
One URL for One Website
In line with its strong preference towards a responsive web design, Google clearly endorses the concept of having one URL for one website instead of separating into its mobile and tablet forms. As mentioned previously, both separating websites according to its platforms as well as having any kinds of gadget to access only one site has its own benefits and issues.
Viewing the whole process from the perspective of Search Engine Optimization (SEO), it will be very plausible to have one URL for one website instead of having the same site to be displayed through different URLs because each and every one of them may not rank high in search engines if separated. Furthermore, it will be much more difficult to maintain backlinks and SEO management on all of the different sites if you plan to have them separated, whereas having everything to be contained in one domain will make the SEO and backlinks management processes to be a lot simpler and manageable.
Additionally, you may argue that having different sites for different platforms and gadgets will make its creative processes simpler because you do not need fluid layouts as well as adjustments in all of its elements to provide the best display for all kinds of gadgets. It may be true, but think about all other things that will be made less complicated if you agree on using one URL for one website just like what Google suggests. One of the processes that will be made simpler would be social sharing. It will be more advantageous for you to pool up all of the social share into one website instead of separating the traffic into several different ones. Reversibly, if you use layouts that are fluid and accessible to every types of gadget, you will not have to provide different links for one piece of article in order for it to be viewed in different platforms and dimensions.
Speaking from a more technical point of view, you can also give signal to different browsers indicating that the page can adjust to all devices by adding a meta viewport tag to it. The tag will instruct the browsers on adjusting and scaling the page to make it suitable to their settings. Absence in such meta tag will cause browsers to render pages from their desktop screen width, in which it will try hard to make it fit by zooming into its text. Afterwards, it will either scale the content to match the screen’s size or it will only display the content partially because it honestly is the maximum amount that the screen can display. As a result, fonts will appear weird and inconsistent, and visitors would be required to zoom in order to really access the content.
Make It Mobile-User Friendly
Google does not only advocates towards the usage of a responsive web design but it also prefers websites that are mobile optimized upon displaying search results done through a mobile device browsing. As a result, to get Google to fall in love with your site you must make sure that it is mobile optimized and mobile friendly. To start off with, your visitors should be able to view your website’s content in a similar convenience level as they would experience upon seeing your site through a desktop computer. This means that you may want to choose a responsive web design to be applied to your website because it will allow various gadgets with different platforms and operation system to access it the same way. Using the responsive web design will definitely reduce loading time since your website does not have to redirect to its mobile or tablet counterpart when visitors access the default www form of your website.
Moreover, a website is basically a tool for content sharing. By having your site to be mobile friendly, it will be easier to spread any content that your visitors want to share with other people. This will attract a whole range of modern internet enthusiasts because a lot of people actually want both of their desktop computer and mobile phone browsing experience to be trouble-free. Visitors want to directly find whatever it is that they intend to find in your website and by having the site to be mobile friendly, you will assist them to accomplish their purpose in a quicker and more efficient manner.
A mobile friendly interface will be really helpful if you directly sell something through your website because ease of use in mobile shopping sites is considered to be the most important quality of a mobile site whereas it will give them more reasons to buy from you. A mobile friendly interface will still benefit you even if you do not directly sell anything through your website but rather facilitating other means of daily lives betterment – such as providing articles for them to read. Supporting your visitor’s aims and helping them in doing their tasks are the ultimate goals of your website creation, and for that reason, you need to really focus on how well the visitors can do it by the website that you are presenting them right now. As a conclusion, you should really consider to use responsive web design for your websites and if you still have any doubts on how to do it, you can always check Google’s mobile-friendly guide.