How to Use a Blog to Increase eCommerce Sales

Blogging is an effective way of increasing sales on your ecommerce site. The main aim of an ecommerce site is selling. In order to sell, you need a steady flow of customers. By blogging, you will attract customers who are looking for relevant content. The more customers you attract to your website, the better you will rank on search engines. Ranking higher on search engines means that more people will find your website. This is a cyclical process that will inevitably lead to increased sales conversions and higher user engagement.


A lot of ecommerce sites that experience great online sales have done so by expanding their customer base through compelling content. A blog also allows you to interact with your customers through the comments section and social sharing. This actually means that as long as your customers like what they read on your blog, they will generate more traffic for you by sharing your content with other readers.

A blog is also a great way for showcasing high quality graphics. Customers get attracted to blogs that feature high quality images and video content as such superficial qualities are an indication that you are an authority in your niche.

Tips for Using Your Blog to Turn Your Ecommerce Site into a Success

The following are tips for using your blog to turn your ecommerce site into a successful buying and selling platform.

Start Your Website

First of all, if you already have a product but do not have a website, you need to create one. There are readily available ecommerce platforms that can help you to get set up. If you do not have the skills for building an ecommerce platform, you can hire a professional to do it for you.

After you get your website up and running, do the following to generate sales:

Post Product Reviews

Customers need to know why they should buy a product. You should give a detailed product description that makes it clear how your product works and how it will add value to them. Customers will be more inclined to click on your product page once they know what the product will do for them.

The mere thought of going to through a whole product inventory can be tiring to the customers and reviewing a product in a blog will give them purpose and focus when they visit the products page.

Create A ‘Tops’ Post

If you want to call attention to certain products that you are selling on your ecommerce site, you can do so through your blog. Let us assume you are selling deodorant, you can create a blog post titled “top 5 deodorants that will not disappoint you”.

Such posts will make customers pay more attention to the specific products you have discussed in your post.

Discuss Upcoming Products

A blog is a great platform for introducing new products. By using teasers, you can whet your customers’ appetites for future products and even get them to pre-order. The very act of pre-ordering will help you to build a contact list, through which you can target customers with product promotions and offers.

Share Industry-Related Information

People want to know what is going on in the world and specifically in your industry. Current news is always relevant and will actually attract more traffic than just providing general information.

As you can see, it is actually quite simple to use a blog to create traffic and make your ecommerce site an authority. All you have to do now is create a blog, share relevant content and you will soon start getting higher conversions and higher sales.



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