It is a daunting challenge to become known as a blogger. There are millions of bloggers out there about whom nobody has ever heard. Why? Because they did something wrong. If you want to slowly build your audience, don’t make the same mistakes they did and let us show you how to convince other bloggers to link to your own blog. Get ready to send lots of emails if you want some positive answers.
Build a rapport
In order to gain exposure you must reach to famous bloggers in your niche. If the blogger is good, there will be many other people just like you trying to catch his attention begging for a link or a chance to write a guest post. There will be hundreds of emails daily in their inbox. If you were a busy blogger, what would you do with all these emails? Yes, you are right, you would ignore most of them.
But, think about this. If you skim through the emails that you received and you suddenly see a familiar name, what do you do? You are suddenly curious to see what’s inside. This is the key to getting a response from busy bloggers. You have to make them know you. It’s much easier to get an answer from someone you know than from a stranger.
Start small but think big
Don’t suddenly ask bloggers to let you guest post. They have no idea who you are and what kind of content you write. Therefore, start by asking for a tweet or Facebook like if they enjoyed your content. Make sure to include a link to your post in the email.
If you manage to get a tweet, next time ask for a Facebook share or for his opinion. Pose as a big fan who tries to become as good as his idol and ask for a sincere opinion about your article. You gain two things: one, you get feedback from a professional blogger, and two, he will definitely remember who you are.
And last, ask for a link or for the chance to leave a guest post on his blog. Make sure to attach the article to your email so that he can see what you want to post.
What do bloggers love?
There are a few things to keep in mind if you want to make them open your email. First, keep subject lines short and interesting without sounding like you want to sell something. Don’t use capital letters because this doesn’t help you, it actually turns them off. Personalize the subject line by using names and keep it under 60 characters.
Start your email with a simple Hi <name of the blogger>. If you address people by their names it is easier to build a rapport. Always use a call to action at the end of your email. Be friendly and try to make it sound like there is a win-win situation. If the blogger gets something in return (probably money), he will be more inclined to listen to you.